Stand Up for Heroes is the premier annual fundraising event of the Bob Woodruff Foundation, presented with New York Comedy Festival to honor our nation’s impacted veterans and their families. In the fall of 2020, the event was held virtually for the first time, reaching beyond New York City to national and global audiences. 

In previous years we collaborated with Bob Woodruff Foundation to refine the event logo and design printed invitations and programs. For 2020, we strategized a new package of marketing materials. Our designs reached new audiences though email, social media, and direct mail campaigns, all leading recipients to the event website and donation page.